survey campaigns

Like many retailers today, you're probably looking for creative ways to attract new customers or potential contacts and learn more about them, including surveys. But building your survey campaign is just the beginning, perhaps the biggest obstacle to overcome is taking by the potentials and existing customers. Your survey is probably one of the many marketing messages that your target audience receives each week. How can you reduce the noise and convince them not only to look at your survey but to compile it? Here are a few effective ways to increase the level of responses to your survey: Define the purpose of the investigation: Find out exactly what your customers should say. For example, you can see if they are satisfied with your service. The respondent should not take more than 10 minutes to complete the survey. Do it for five or even two minutes or less if you can. Keep respondents informed about the time needed, including the progress indicator and possibly the na...